Why We Love It

Cartier: Elegant and timeless.

Cartier has a reputation for greatness in luxury for good reason. The Tank Louis Cartier is a staple at the forefront of the Mega Fashion label that is Cartier. With its instantly recognizable rectangular case, you can spot one from a mile away.

This particular example, originally retailed under the 'Must de Cartier' Label has a rich red dial, giving it an instantly distinctive look that is sure to signal festivity, regardless of what time of year it is worn. The gold plated case is in excellent condition throughout, devoid of the common signs of oxidation, deterioration, or polish frequently seen on these models. As with most Tank models, this watch also features a sapphire cabochon crown for winding the mechanical -- yes, it has a manual-winding movement(!!) --featured inside.

The Tank is, without question, an icon of design, and this one has a lot going for it in the looks/value departments. So go ahead, make her holiday something special.

After all, didn't you buy yourself enough watches this year?!

The Story

The Must de Cartier line came about in the 1970s after Cartier changed ownership and decided to create a more accessibly priced line to broaden their market share.

The Must de Cartier Tank Louis is virtually the same as the standard Tank, at least in every way that is visible to the eye.

To save money, Cartier used gold vermeil cases (gold plated sterling silver) instead of solid gold, and 9 times out of 10, a quartz movement.

Manually winding Must de Cartier watches are seldom seen and present an incredible value compared to a solid gold Tank.